Title:
Oral History of Martin A. Goetz (1996)

Date:
1996-03-28

Pages:
20 p.

Interviewer:
Johnson, Luanne; interviewer
Goetz, Martin A.; interviewee
Johnson, Luanne; editor

Abstract:
In this interview, Marty Goetz, one of the founder of ADR (Applied Data Research), discusses his background prior to ADR, the transition of ADR from a professional services company to a software products company, and the challenges of selling software products in an era when IBM bundled software with the price of the hardware. He describes the challenge of selling ADR’s initial products where it was necessary to create a market for products the customers didn’t know they needed and how that changed with the acquisition of Datacomm/DB in the 1970s which put ADR into competition with other vendors selling database management systems. Intellectual property protection issues for software companies and the reason that ADR chose to lease and license their products is also covered.

Keywords:
Goetz, Martin A. (Marty)
Applied Data Research (ADR)
Sperry Rand
Computer Sciences Corporation
Computer Usage Company
Autoflow
IBM bundling
ROSCOE
MetaCOBOL
LIBRARIAN
Jones, Dick
Bennett, John
Datacomm/DB
Insyte
Computer Associates
Intellectual property protection
Leasing software
Licensing software
Coleman, Bruce
Kolence, Ken
Boole and Babbage
Keet, Lee
Turnkey Systems, Inc.
Welke, Larry
ICP directories

Rights:
Computer History Museum

102658240